The first is Primary Research, this research method requires the research to be carried out personally. This research method is one of the better ones to use as you can find reliable information and also you are guaranteed to get an answer. This information can be gathered in the forms of:
- questionnaire
- interview
- textual analysis
- survey
- online poll
- focus groups
- text
- letter
The second method of research is Secondary Research, this method of research gathers information from other people and sources. This research method is one that is good to use as it allows you to gather the information that you may require but don't have access to find the information yourself. One disadvantage however is that the information you may find may not be reliable. Places you can find this information can include:
- internet
- books
- newspapers/magazines
Qualitative Research is largely based upon smaller numbers of people, which helps to gain a perspective of peoples opinions.
Whilst quantitative is research that finds any patterns or trends, it involves asking large numbers of people. generally in a questionnaire.
Whilst quantitative is research that finds any patterns or trends, it involves asking large numbers of people. generally in a questionnaire.
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