Wednesday, 22 June 2011

Conventions of Music Videos

I have made a list of the typical conventions of music videos. These are listed below

-Purpose
-promote band/song
-sell product (shift units)
-itunes (£2 for a video)

-Pastiche, parody, homage, intertextuality
-similarstyle
-mockery
-tribute

-In-concert "as live" footage (more naturalistic)

-Artificial performance (non naturalistic, like classical musical burst into song

-MTV cutting /editing matches beat

-Challenging or using existing tropes and memes

-Montage, anchores by music

-Choreography

-Multiple locations and situations and costumes

-Direct address by performer (breaking the fourth wall)

-Lip-sync

-Symblosim

-Narrative/mini-movie aproach
-compressed narrative

-Interpretive, abstract approach

-Act out "story" of song

-Genre effects style
-sex appeal

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