-Purpose
-promote band/song
-sell product (shift units)
-itunes (£2 for a video)
-Pastiche, parody, homage, intertextuality
-similarstyle
-mockery
-tribute
-In-concert "as live" footage (more naturalistic)
-Artificial performance (non naturalistic, like classical musical burst into song
-MTV cutting /editing matches beat
-Challenging or using existing tropes and memes
-Montage, anchores by music
-Choreography
-Multiple locations and situations and costumes
-Direct address by performer (breaking the fourth wall)
-Lip-sync
-Symblosim
-Narrative/mini-movie aproach
-compressed narrative
-Interpretive, abstract approach
-Act out "story" of song
-Genre effects style
-sex appeal
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